A dating magazine for you

She filled out a questionnaire and carefully crafted her profile.It would have been easy to burnish the truth, but she presented herself honestly, from her age (57) and hobbies ("dancing, rock collecting") to her financial status ("self sufficient").Besides photographs, each user's profile could include any number of personal details including age, height, weight, education, marital status, number of children, and smoking and drinking habits.The data set includes some 1.1 million interactions between users. Do you pick yourself up after yet another promising start ends up with yet another unasked for d*ck pic? How heavy is your heart after the person you matched with, messaged with, met with – the person who got your hopes up after all those other dud dates – turns out to be another disappointment?

It lingers there on that main image and without even being aware, you have more or less decided in a matter of seconds – maybe even less – whether you’re going to buy that particular magazine or not.Or do you feel that familiar crush of anger and exhaustion when you realise the one date you didn’t even like that much is ghosting you?In short, is it any wonder that so many women who are actively using dating apps feel drained and over it?A team led by Elizabeth Bruch, a sociologist at the University of Michigan, Ann Arbor, tapped into this torrent of dating data.Because of a nondisclosure agreement, the researchers can't reveal the exact source of their subjects, describing it only as an "established, marriage-oriented, subscription-based dating site" from which they randomly selected 1855 people, all based in New York City.